CODE - AUDI A8 - FORGET THE CAR

An idea to set the most revolutionary car’s code free

Our target were big CEO’s in Silicon Valley, especially Mark Zuckerberg.

We wanted to release the most powerful thing this car has and just make it visible for a few ones, its code.

Audi loved the idea.

Legal said “You are crazy”.

We replied; “Yes! Let’s be brave and forget about the car”

Designers replied; “Releasing the code and not even showing the car? No way!”

We replied; “01010111 01100101 00100000 01100001 01110010 01100101 00100000 01101100 01101111 01110011 01101001 01101110 01100111 00100000 01100001 00100000 01100111 01110010 01100101 01100001 01110100 00100000 01101111 01110000 01110000 01101111 01110010 01110100 01110101 01101110 01101001 01110100 01111001 00100001 - We are losing a great opportunity -”.

SUPER HEROES - AUDI AG - AUDI E-TRON

When people think in electric cars, they think in weakness. Are you sure?

ROMEO & JULIET - AUDI AI TECHNOLGIES

When you can see what’s coming, you can change the story.

(Password: nicolas)

IT WAS ALWAYS IN YOUR “MAHOUT” - MAHOU SPANISH BEER

How to turn a language issue into a solution.

This one was one of my first projects at DDB Madrid. I had an international pitch to launch one of the most famous beers from Spain in the Anglo-Saxon market.

But they had a big issue, English speakers don’t know how to pronounce “MAHOU”. MA-JOU. MA-U. MIAU.

The fun fact is that word has been always in their mouth in words like mountain, mouse, etc.

So, with a really playful concept that our CDs gave us, we created this campaign.

A SIGN FROM THE OTHER SIDE - BBVA BANK

The first record signing from someone who is no longer here.